Daniel Rogov (pen name of David Joroff ) (1935 - 2011) was born in Brooklyn New York and grew up in Borough Park. After graduating from high school in the early 1960s, he moved to Paris. He began his career writing food and wine articles for American magazines and newspapers. In December 1976, he moved to Israel and wrote book and restaurant reviews for the Jerusalem Post. In 1984 he started contributing to Haaretz newspaper and had a weekly column on food and restaurants, and later on a weekly column on wine as well. In 2010 Rogov retired from his function as restaurant critic of Haaretz but continued to write about wine until his death.

He was Israel's most influential wine critic.